In 20 years, I have gained extensive communication experience. I worked on campaigns for well-known brands including Pepsi, Mercedes Benz, Vodafone, Wrigley, and GE Money. I have received numerous creative awards locally and internationally. I transitioned from traditional marketing to content marketing, creating brand storytelling and content for international digital platforms for brands like Škoda Auto, Eset or Moser Glassworks.

I have worked in conflict areas plagued by war and poverty for 15 years, including Afghanistan, Iraq, Syria, Ukraine, Gaza STRIP, Sierra Leone, and the Democratic Republic of the Congo. I enhance my reporting with long-term content projects that highlight topics through creative storytelling and point of view.

Studying Security Policy adds a security dimension to my work. I graduated from MPA in Security and Crisis Management at the Cevro Institute in Prague. In 2023 I joined NATO StratCom COE. My long-term topic is Strategic communication of the state in the current security environment.